June 7, 2007, Burbank, California 

Press Release
 

"INNOCENCE" is a new Baby Skin Care Line developed by Epicuren's Founder, Robert Heiman.  Mr. Heiman developed the Innocence line in 2005 to offer quality, safe products for his two grandchildren.  Originally, Epicuren has offered this elite skin and hair care program only to prestigious spas and medical facilities throughout the country.  References of those who carry the INNOCENCE line are as follows:

Canyon Ranch, 800-742-9000 Lenox, MA
The Peninsula Hotel Spa, 212-903-3094, New York, NY
Four Seasons Hotel Spa, (312) 280-8800 Chicago, IL
American Medical Esthetics Center, (310) 460-2444 Santa Monica, CA
American Medical Esthetics Center, (949) 428-4500 Irvine, CA
 

With the success of the line over the last two years, Epicuren is now creating a new company that will offer the baby line exclusively to baby boutiques, medical professionals and department stores.

Mr. Heiman utilized Epicuren technology to formulate the basis for the Innocence Baby Line.  Over the past two years, Epicuren has been named the #1 results-oriented skin care line in the country by In Style magazine and is known to be always on the cutting edge of science, preventive medicine and skin care. The Epicuren Line is now used by internationally famous Cosmetic Surgeons, Dermatologist, Physicians, and Licensed Estheticians around the world.

Currently, the INNOCENCE line includes Skin and Hair Cleansers, Diaper Rash Cream, Baby Massage Lotion, Bubble Bath and a Belly Love nutrition bar for expectant and lactating mothers.  Most of the products are available in two and four oz containers.  Additionally, there are small and large gift basket collections that include all four baby products plus optional products for mom.  Currently, new products are under development for new mothers, including skin care of the belly and breasts. 

The Innocence Baby Line is now distributed by PURELY HEALTH & BEAUTY COMPANY.  For information on how to set up a wholesale account or become an INNOCENCE representative, please contact Lorraine at 800-856-1009 or e-mail at tlorrainem@aol.com.